Unique Trade Show Booth Videos to
Captivate and Engage Audiences
Creating product-driven explainer videos simplifies complex concepts into visually engaging content. Using motion graphics, clear narration, and eye-catching visuals, I collaborate with design and product teams to effectively demonstrate how products work. These video examples demonstrate how we incorporated key benefits into a themed narrative to convey information efficiently and maintain visitor engagement, even in noisy trade shows.
Client: DecisionHealth
Role: Marketing Manager, Medical Practice & Hospital Solutions
Event: American Health Information Management Association (AHIMA) Conference
Objective: Drive awareness and engagement for the launch of SelectCoder Facility, a hospital coding solution with a 2.5x faster speed advantage over competitors.
Client: InformedDNA
Role: Lead marketing copywriter
Event: National Association of Managed Care Physicians (NAMCP)
Objective: Drive awareness and engagement of InformedGenomics, an online genetic testing guidance and policy tool for payer utilization management programs.
Video Development & Execution
For both projects, the centerpieces were high-energy promotional videos that played on large-screen TVs, designed to capture attention and deliver a concise, compelling product story.
My role in the videos included:
Strategic Messaging & Storytelling – Created video storyboard, including frames, visual sketches, descriptions and exact wording of key proof points to highlight product benefits, real-world impact, and client testimonials to reinforce credibility and excitement.
Visual Collaboration – Worked closely with designers to align on vision, refine creative direction, and iteratively enhance the video, ensuring a polished final product.