Email Test Messaging for DNAimpact’s Soft Launch
Client: InformedDNA
Initiative: The company was gearing up for a soft launch of DNAimpact, a new precision health platform designed to help payers offer health benefit programs while optimizing ROI. Sales needed positioning messaging for their outreach plans.
Approach: Test email messaging, analyze data, and make improvements for full launch.
Test 1: GLP-1 Weight Loss Injectables
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Test 2: Population Health Platform
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Results & Impact
Optimized engagement by tailoring messaging to their most pressing concerns.
Identified the strongest-performing messaging themes with proven engagement drivers.
Established a data-driven foundation for future marketing campaigns.