Kathy Ruxton

Derwood, MD 20855
kayshue@me.com | (703) 340-6343 | Linkedin.com/in/kathyruxton

Strategic Storytelling | Trust Building | Direct Communication 

I connect audiences with a company’s story by building trust and taking bold action. At DecisionHealth, I led a product launch that generated $1.2M in revenue, exceeding a marketing spend of $400k, and won a marketing award for Best Product Launch in the Health Information Services industry. In a special project for Adventist Healthcare, I orchestrated PR, marketing, communications, and logistics for the relocation and opening of a 42-bed inpatient rehab hospital in the DC area.

Together, let’s shape your next initiative and launch your brand into lasting success!

Work Authorization: US Citizen. Authorized to work for any employer.

CORE COMPETENCIES

Multichannel Management | Marketing Strategy | Cross-Functional Collaboration | B2B & B2C Marketing | Demand Gen | Content Development & Strategy | Brand Positioning | Stakeholder Communications | Digital Marketing & Analytics | Regulatory-Compliant Messaging | Event Marketing | Go-to-Market Strategy 


PROFESSIONAL EXPERIENCE

KR Marketing FEB 2025 - PRESENT
Marketing Communications Consultant

  • Providing independent marketing projects, such as website design and buildouts, internal communications and running PR and Ad campaigns.

  • Working on career and personal goals.

InformedDNA (St. Petersburg, FL)                MAR 2023 - JAN 2025
Marketing Consultant 

  • Led multichannel B2B and patient-targeted marketing campaigns that increased qualified lead generation and brand visibility, aligning messaging across product, clinical, and sales teams to boost pipeline engagement.

  • Built the acquisition and customer engagement marketing campaign for a pilot health benefits program with a global payer, driving targeted enrollments through journey mapping, content development, and cross-channel execution.

  • Developed and deployed educational and sales enablement content that supported product launches and expanded key accounts across health tech, payer, and life sciences segments.

  • Orchestrated cross-functional collaboration across sales, medical affairs, and marketing ops to refine positioning and optimize channel mix, accelerating campaign delivery and audience targeting.

  • Created integrated assets, including digital collateral, thought leadership, and go-to-market content, to support consultative sales and improved conversion at multiple funnel stages.


Adventist HealthCare (Rockville, MD)
JUL 2020 - OCT 2022
PR & Marketing Post-Acute Care (PAC)

  • Directed all marketing and communication campaigns for PAC across MD/DC/VA, increasing customer engagement and service trust while ensuring compliance with healthcare regulations.

  • Led full-scale marketing and PR efforts for the relocation of a regional inpatient rehab hospital, coordinating cross-functional logistics, executive messaging, events, and media to ensure seamless transition and stakeholder alignment.

  • Produced service-line-specific collateral and patient education materials to support physician outreach, drive referral volume, and improve continuity of care across outpatient clinics, home health, and inpatient services.

  • Managed internal communications for geographically dispersed care teams, curating newsletter content and targeted campaigns that improved organizational alignment and physician engagement.

  • Tracked and reported campaign performance on all initiatives by managing budgets, analyzing outreach performance, and leveraging data to guide brand strategy and reputation management. 


Premier Allergy &Asthma (Rockville, MD)    OCT 2019 – JUN 2020
Regional Marketing Manager

  • Launched referral development marketing campaigns across MD/DC/VA, generating consistent patient volume growth through targeted outreach and provider engagement.

  • Built trust-based customer and client relationships via educational 'Lunch & Learn' sessions with medical specialists, increasing referral pipeline across competitive markets.

  • Led Basic Life Support training initiatives for referring clinical teams, ensuring compliance and strengthening partner engagement through logistics coordination and credentialing.

  • Oversaw website redevelopment to improve inbound referrals, streamline patient workflows, and boost appointment conversions during the COVID-19 surge.
     

3CLogic  (Rockville, MD)                                 JAN 2018 – SEP 2019
Marketing Manager

  • Managed global event marketing for ServiceNow conferences, managing end-to-end execution, onsite experiences and digital promotions to accelerate pipeline velocity, doubling unique leads year over year.

  • Revamped corporate website via HubSpot, improving SEO rankings by 30%, doubling SQLs, and increasing average time-on-page 3x.

  • Created targeted account-based campaign strategies with sales and Customer Success, using personalized messaging and media to increase outreach effectiveness across strategic SaaS accounts.

  • Launched co-marketing and thought leadership initiatives with integration partners, elevating brand visibility in the enterprise contact center tech space.

  • Produced regular campaign performance reports to assess engagement and optimize digital strategies.

 

DecisionHealth  (Gaithersburg, MD)             APR 2012 – SEPT 2017
Marketing Manager

  • Led multichannel B2B marketing campaigns to drive acquisition, retention, and upsell for healthcare products and events, contributing to sustained revenue growth.

  • Executed demand generation campaigns using webinars, email, Google Ads, and medical association promotions, tracked via Eloqua and Salesforce.

  • Directed event marketing strategy for hosted conferences and industry trade shows, generating qualified leads through interactive booth experiences and live demos.

  • Collaborated cross-functionally to produce marketing assets—sales decks, brochures, emails, landing pages, web content, etc.—ensuring message alignment and timely delivery.

  • Implemented Eloqua marketing automation to streamline lead nurturing and reporting, building trigger campaigns and workflows that became the model for the team. Recognized as team expert and trained colleagues.

TECHNICAL SKILLS

Microsoft: Office 365 (Word, Excel, Outlook, PowerPoint) 
AI: ChatGPT (Customizing GPTs, Deep Research, and other tools), Copilot, Adobe AI Assistant
Social Media: Hootsuite, Sprout Social
Process Mapping: Lucid Chart
PR Platform: Cision
Project Management: Miro, Monday.com, Asana, Jira
CMS:  SharePoint, SquareSpace, Wix, WordPress
Email/Marketing Automation Platforms: Oracle, HubSpot, Salesforce Marketing Cloud, MailChimp, Marketo
Google: Google Suite (Calendar, Gmail, Drive, Docs, Sheets, Slides)
CRM: Salesforce, HubSpot
Video Conferencing: Teams, Zoom, Google Meet, Slack 
Video Editing: iMovie, Canva
Design: Adobe Suite, Canva
Analytics: Google Analytics, Semrush

EDUCATION & TRAINING

Bachelor of Arts (BA) in Business Administration Franklin & Marshall College (Lancaster, PA)

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